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Do I Trust this NFT Creator or Brand?

Ryan Cowdrey
1 min read
Do I Trust this NFT Creator or Brand?

“Do I trust this NFT creator or brand?” It’s the first question I ask myself now before buying into an NFT project.

The majority of NFT successes up to this point have relied on hype. But hype is unpredictable and often doesn’t last. It’s also very difficult to measure.

Trust, on the other hand, is an internal feeling I instantly have or don’t have for a creator/brand. I guess you could also call it a gut feeling. The reason I measure NFTs based on the trust I have in the creators is that I only want to buy into creators I am certain will still be creating 5-10 years from now. Frankly, I don’t care if this means I will miss out on a few emerging artists whose NFTs are going to the moon.

In the video below, we discuss why we feel the NFT market is missing a lot of creators that have built widespread trust over the past decade.

While I understand trust in the creator is an imperfect measure of an NFT’s future success, that’s what works for me. And I also believe it’s the best variable to look at if you’re collecting NFTs for the purpose of landing on a Blue Chip NFT.

Watch the full podcast episode on Blue Chip NFTs here: